Some things start at age 40

Known for its capacity to listen and adjust to its customer needs, Atol Les Opticiens decided to help the 40 year olds who start having small problems of eyesight. Indeed, the brand allows people born between 1968 and 1978 to get a free sight test. The film celebrates this close relationship between the brand and its customers. The campaign has been broadcasted on TV, but also amplified on digital platforms and social media channels.