The emotional power of food recipes

After having moved audiences everywhere with the 3-minute ad ” L’amour l’amour ” in 2017, Intermarché successfully re-awakened cherished childhood memories for the Christmas season with “J’ai tant rêvé” a year later, naturally creating high expectations for the next ads. So, how could we surprise people for the third time using the same ingredients? How could we tell a big story that speaks to everyone, to the prism of the insight “we all have a reason to eat better” and and the brand mission: help people eat a bit better everyday ? Keep capitalizing on “love” like the previous films, but this time focus on something that no one in the world can avoid: the path of recovery after losing someone we deeply love.